The Revelation of “Bauhaus” in the Historical Coordinates - About Community Brand building

Abstract

Based on Bauhaus’s 100th anniversary, we look back and forth on Bauhaus’s journey, which is of great significance to our field of design. By reliving the spirit of Bauhaus and thinking about the contemporary enlightenment given by Bauhaus, this paper hopes to comb through the current urban renewal in Shanghai to build a community brand to enhance identity awareness, enhance the cultural consciousness of the design thinking design strategy, for the city update under the community fine design to provide a positive reference guidance guide.