Keywords
Blended teaching
Big data
Submitted : 2021-10-31
Accepted : 2021-11-15
Published : 2021-11-30
Abstract
Network Marketing is a practical professional compulsory course. With the advent of big data technology, a hybrid teaching model combining online and offline has emerged. Based on the analysis of the advantages of using a hybrid teaching model in Internet Marketing, this article comprehensively considers a variety of factors and put forward the innovative strategy of blended teaching in Network Marketing in the era of big data. This may provide new paths and methods for enhancing teaching effects, cultivating students’ independent learning, and improving core literacy.
References
Xi J, 2017, The Report of the 19th National Congress of the Communist Party of China, Learning Press, Beijing, 24.
Baoping R, 2019, Thoughts on the Reform of the Training System for Economics Professionals in the Era of Artificial Intelligence. Chinese University Teaching, (9).
Jiang M, 2016, The Application of Flipped Classroom in the Teaching of Network Marketing Courses. Profession, (7): 97-99.
Qu H, 2018, The Construction and Implementation of a Hybrid Teaching Model of Network Marketing Courses Based on I Ph.D. Tutoring Platform. Heilongjiang Science, (21): 13-15.
Li X, 2016, The Key to the Implementation of Core Literacy Lies in Teachers’ Transformation of Teaching Methods. Chinese Moral Education, 4(24): 6.
Chen Z, 2020, The Theory and Practice of Online and Offline Integrated In-Depth Teaching in Colleges and Universities. Journal of Shenyang Normal University, (6): 97-104.
Jiao W, Feng X, 2018, Research and Analysis of Blended Teaching Mode Based on Big Data. China Education Informationization (Higher Education and Vocational Education), (11): 38-41.
Man X, 2020, Research on the Mixed Teaching Model of Higher Vocational English in the Era of Big Data. Modern Vocational Education, 4(02): 132-133.
Guo M, 2020, Exploration and Analysis of Upright Innovation in the Teaching of Ideological and Political Courses in Colleges and Universities in the Era of Big Data. International PR, (10): 64-65.
Wang C, Tian X, Song Y, 2021, The Teaching and Learning of the Student-Centered “Internet Marketing” Course – The Practice of Flipped Classroom Using the I PhD and C Practice Platform. Modern Trade Industry, 42(24): 128-129.