The Approach of Major Players in Retail in Expanding Their Operations into Developing Markets – Taking Walmart as an Example
PDF

Keywords

International expansion of retail operations
Emerging markets

DOI

10.26689/jcer.v5i9.2536

Abstract

This research investigates the expansion behavior of international (giant) retailers, with a specific focus on the determinants of the entry mode choice in emerging markets based on the performance of Walmart in its venture into less developed markets. This research investigates the approach in which major players in retail are expanding their operations into other developing markets, specifically focusing on how the entry mode decisions of giant retailers moderate the risks and difficulties in making business in emerging countries. The objective of this study is to analyze and evaluate the potential causes and antecedents of large merchants’ entry mode (EM) choices by assessing Walmart’s business performance in less advanced nations in recent years.

References

Luce S, 2013, Global Retail Report. UniGlobalUnion. http://blogs.uniglobalunion.org/commerce/wp-content/uploads/sites/7/2013/10/Global-Retail-Report-EN. pdf (accessed on August 2, 2016).

Alexander N, Doherty AM, 2010, International Retail Research: Focus, Methodology and Conceptual Development. International Journal of Retail & Distribution Management, 38(11/12): 928-942.

Alexander N, Myers H, 2007, The Role of Retail Internationalisation in the Establishment of a European Retail Structure. International Journal of Retail and Distribution Management, 35(1): 6-19.

Alexander N, 1989, The Internal Market of 1992: Attitudes of Leading Retailers. Retail & Distribution Management, 17(2): 13-15.

Alon I, Welsh D, Falbe CM, 2006, An Examination of International Retail Franchising in Emerging Markets. Journal of Small Business Management, 44: 130-149.

Anderson E, Gatignon H, 1986, Modes of Foreign Entry: A Transaction Cost Analysis and Propositions. Journal of International Business Studies, 17(3): 1-26.

Basker E, 2007, The Cause and Consequence of Wal-Mart’s Growth. Journal of Economic Perspective, 21(3): 177-198.