Our country has a long history and culture. Teachers should actively promote the excellent Chinese traditional culture, do a good job of teaching and guidance, and effectively improve students' learning enthusiasm in the teaching of Chinese language and literature. However, the current Chinese literature taught in vocational higher education institution still has problems such as unclear educational goals, low curriculum status, and low level of informatization. Therefore, this paper fully studies and utilizes the advantages of vocational education on the premise of fully understanding the development goals of Chinese education in vocational higher education institution, enriching the content of Chinese language and literature education, strengthening Chinese language and literature education, and cultivating information ability. It is to help students better understand our country’s fine traditional culture, guide students to establish correct learning concepts, and improve overall quality.