Keywords
Influencing factors
Consequences of fulfillment
Submitted : 2025-01-15
Accepted : 2025-01-30
Published : 2025-02-14
Abstract
With the progress of society and the continuous updating of people’s concepts, enterprises are no longer simply profit-oriented, and should also need to assume certain social responsibilities. The concept of corporate social responsibility is beginning to be recognized and valued by the public, and the importance of fulfilling corporate social responsibility is becoming increasingly prominent. Fulfilling corporate social responsibility helps to establish a good brand image and corporate image, improve employee happiness, and enhance work enthusiasm. It is regarded as one of the core competitiveness of enterprises and an important measure to maintain social stability and sustainable development. Actively fulfilling social responsibility, assuming its economic, social, and environmental responsibilities, and meeting the demands of various stakeholders can help improve the reputation and credibility of the enterprise, increase consumer support and trust, and thus be more likely to receive positive attention and external investment. It can establish a good corporate image in major transaction decisions and expand the probability and quantity of successful transactions.
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