Keywords
Culture and tourism
Big data
Submitted : 2025-01-18
Accepted : 2025-02-02
Published : 2025-02-17
Abstract
Under the background of the digital era, the development of deep integration of culture and tourism promoted by big data has attracted more and more attention from the academic circle. This paper reviews relevant literature on the deep integration of culture and tourism promoted by big data. This paper summarizes the main topics of related research from the aspects of the relationship speculation and internal logic of cultural tourism, the integrated development of the cultural tourism industry enabled by digital technology, and the application of big data to promote the deep integration of cultural tourism. Combined with the above development trends, this paper proposes the research prospect of promoting the deep integration of cultural tourism in the digital era from the aspects of basic concept research, research content, and research methods.
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