Keywords
Chengdu
Transcultural communication
International communication
Submitted : 2025-01-20
Accepted : 2025-02-04
Published : 2025-02-19
Abstract
Chengdu’s “cozy (Ba shi) life” has gone abroad and has become a phenomenal event in international communication in recent years. This paper, guided by transcultural communication theory, conducts a study of Chengdu’s city image, exploring its international communication path from three dimensions: communicative subjects, communicative symbols, and narrative strategies. The findings of this research aim to provide new strategies for city international communication and offer insights for promoting China’s image and Chinese culture globally.
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