Research on Development Strategies of Anhui Papermaking Craft in the Era of Image Economy
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Keywords

Anhui papermaking craft
Image economy
Creative design
Traditional craft
Cross-disciplinary integration
Development strategies

DOI

10.26689/ssr.v6i9.8183

Submitted : 2024-09-02
Accepted : 2024-09-17
Published : 2024-10-02

Abstract

This paper analyzes the challenges and opportunities faced by Anhui papermaking craft in the era of the image economy and explores the strategies for cross-disciplinary integration of creative imagery with paper craft. By conducting in-depth research on the protection and inheritance of papermaking craft, innovative design and image fusion, market expansion and brand promotion, digital production and technological innovation, as well as the integration of cultural industries, this paper puts forward strategies and suggestions to promote the sustainable development of Anhui papermaking craft in the era of the image economy.

References

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Soetsu Y, 2006, Craft Culture, translated by Xu Yiyi. Guangxi Normal University Press, Guilin.

Li Y, 2014, Design Management. China Electric Power Press, Beijing.

Huang JJ, 2018, Visual Culture of the Era of Reading Images and Its Social Impact. Silk Road, 2018(2): 25.

Shi X, 2023, Empowering Intangible Cultural Heritage Innovation and Development with Digital Technology. China Social Sciences, 2023(5): 38