A Study on the Construction of Communication System for Rural Revitalization Discourses in Shaanxi Province from the Perspective of Cognitive Framing Theory

Abstract

In the context of rural revitalization strategies, the effective dissemination of Shaanxi’s rural revitalization discussion is crucial for enhancing public identification and cohesion. Guided by the theory of cognitive architecture, this study explores the generation, comprehension, and dissemination strategies of Shaanxi’s rural revitalization discussion, aiming to establish an effective communication system. By analyzing the cognitive features, thought constructs, and reasoning mechanisms of Shaanxi’s rural revitalization discussion, and uncovering its deep structures and conceptual metaphors, the study investigates its surface structures and metaphorical expressions and explores the application of discussion inference and narrative roles. Furthermore, from the perspective of social semiotics, this study analyzes the macro-semantic framework of the discussion, covering the symbolic resources of the linguistic field, the social status and communicative intentions of the language, and the communicative channels and code utilization of the linguistic style. The findings provide theoretical support for constructing a scientifically sound rural revitalization discussion communication system, contributing to improving the dissemination effectiveness of Shaanxi’s rural revitalization strategy.