Research on Cultural Industry Project Management from an Innovation Management Perspective

Abstract

In the era of “digital intelligence,” the education of accounting and finance majors faces unprecedented challenges and opportunities. Big data analytics, a core skill in modern financial accounting, is crucial for cultivating high-quality accounting talent. This paper investigates the construction of big data analysis training bases for accounting majors, exploring how to effectively integrate big data technology with accounting education to enhance students’ practical skills and professional demeanor. The findings indicate that establishing big data analysis training bases significantly improves students’ practical skills and employability, providing important insights for educational reforms in university accounting programs.