Charity is an important part of China’s multi-level social security system, a key element that plays the role of the third social distribution, and an important embodiment of socialist core values. Internet public welfare fundraising has become an important channel for the development of Chinese public welfare charities. From project initiation, and project design, to the disclosure of the use of donations, local charitable organizations are also constantly improving the whole process of Internet fundraising, which has injected a strong impetus to promote the high-quality development of charitable undertakings. This paper first introduces the characteristics of the “Internet + charity” model and then analyzes the difficulties faced by the “Internet + charity” model, including the corresponding countermeasures and suggestions.
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