Keywords
Homestay in Dabie Mountain
Perceived value of tourists
Submitted : 2024-06-11
Accepted : 2024-06-26
Published : 2024-07-11
Abstract
Assessing the perceived value of rural homestay tourists in Dabie Mountain based on online reviews is crucial to promoting the upgrading of homestays, enriching rural industries, and assisting in the revitalization of revolutionary old areas. This study uses the text analysis method and collects nearly 3213 online reviews of homestays in Dabie Mountain in the past 3 years by Python. After in-depth analysis, the results indicate that the overall perception of tourists is positive, and functional value is a key factor in attracting tourists. Based on this, it is recommended that homestays in Dabie Mountain focus on accommodation, expand catering, use emotions to maintain the brand, and ensure that the service is cost-effective to enhance their competitiveness in the market.
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