Applying TOPSIS and AHP Intrinsic Properties to Explore Consumers’ Preferences for Public Ceramic Relief Murals in Taiwan Region

Abstract

Ceramic mural art is a contemporary landscape art, carefully designed based on human nature, culture, and architectural wall space; combined with social customs, visual sensibility, and art. It may also become the main axis of ceramic art in the future. The most distinctive feature of Taiwan region’s public ceramic relief mural (PCRM) was pioneered by Pan-Hsiung Chu in 1987. In addition to breaking through the limitations of traditional PCRM, Chu uses local culture and perceptual art as themes, giving Taiwan region’s ceramic wall art a unique style and innovative value. This study uses in-depth interviews with experts to analyze the intrinsic properties of AHP. At the same time, IPA is used as the public’s preference evaluation, and TOPSIS analysis is applied to understand consumers’ preferences for PCRM design imagery. It is hoped that this will sort out the key preferences of consumers and provide a reference basis and research methods for promoting PCRM in the Taiwan region.