Comprehensive Evaluation of EGM and Fuzzy TOPSIS-IPA: A Case Study of the Aesthetic Preference of Landscape Paintings from the Taiwan Region

Abstract

This paper presents a comprehensive evaluation of EGM and fuzzy TOPSIS-IPA. The Evaluation Grid Method (EGM) of Miryoku Engineering was applied to study the aesthetic cognitive preferences of landscape paintings from the Taiwan region. This paper also summarizes the different aspects of the aesthetic literacy of people from the Taiwan region and proposes the attractive factors of paintings. Besides, the golden ratio scale semantics, that is, the traditional subjective consciousness model was replaced with the equal-ratio aesthetic scale semantics, and fuzzy satisfaction and importance were used as the basis for evaluation. Fuzzy Importance-Performance Analysis (IPA) was used to understand the public’s views on landscape paintings from the Taiwan region. The fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method is used to rank affordable objects according to their proximity to the ideal target, evaluate their relative merits, and analyze the public's preferences and evaluation criteria. This study aimed to better understand the Taiwan region’s people’s awareness and aesthetic literacy of paintings, while also providing a reference for subsequent researchers and popularizing artistic products.