The Implementation of the Digital Economy in Promoting Rural Revitalization

Abstract

The government in recent years has adopted the e-commerce poverty alleviation policy and used e-commerce platforms to promote the sales of rural products, increase farmers’ incomes, and help rural revitalization. This policy has played a positive role in improving the livelihood of farmers and promoting the construction of rural infrastructure. At the same time, the integration of agriculture with the Internet has brought new vitality to the rural economy, promoted agricultural modernization and knowledge, and improved productivity and farmers’ income. The government has introduced the Internet of Things and cloud computing technology to help agricultural production become large-scale, intensive, and intelligent, which improves labor efficiency and provides support for rural revitalization. In addition, the digital economy has given rise to new agricultural operators, such as e-commerce and agricultural cooperatives, providing new models and sales channels for the development of rural industries. Driven by the rural revitalization strategy, the rapid development of digital agriculture, rural e-commerce, and smart tourism has brought huge growth to the rural economy