Keywords
Pattern
Women’s product design
National costume culture
Reconstruction design
Submitted : 2024-03-18
Accepted : 2024-04-02
Published : 2024-04-17
Abstract
As one of the highly representative national handicrafts in the Guangxi Zhuang region, Zhuang brocade is one of the famous brocade styles in China. This study integrates the Zhuang brocade pattern elements into the packaging design of modern women’s products and uses a large number of Zhuang brocade pattern elements. Starting from the pattern, color, theme, and other aspects, the Zhuang brocade pattern elements are incorporated into the graphic composition for the deconstruction of the design. To establish a new approach to the development of national costume culture, this paper suggested exploring its derivatives and redesigning graphic reconstruction methods. By integrating the Zhuang brocade pattern elements with modern women’s product packaging design styles, the connotation value of women’s product design can be enhanced. This also facilitates the preservation of the Zhuang brocade national costume culture and provides new ideas for modern innovative design.
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