Research on New Media’s Role in Rural Talent Revitalization
Download PDF

Keywords

Rural talent revitalization
New media
Employment of college students

DOI

10.26689/ssr.v6i3.6410

Submitted : 2024-02-28
Accepted : 2024-03-14
Published : 2024-03-29

Abstract

The revitalization of rural talents is an important aspect of the rural revitalization effort. With the rapid development of the national economy, rural revitalization has become an essential measure to achieve common prosperity. Talent and employment are crucial issues in the comprehensive revitalization of rural areas. Due to the COVID-19 pandemic, college students are finding it more challenging to secure employment. The pandemic has also led to an increased demand for the Internet and new media, indirectly promoting new media’s spread and development. This article focuses on how new media formats like short videos and live broadcasts can help revitalize rural talents.

References

Yang W, Zhang X, 2019, Opportunities and Challenges for Rural Entrepreneurship Under the Background of Rural Revitalization Strategy. China Agricultural Accounting, 2019(02): 77–79. https://www.doi.org/10.13575/j.cnki.319.2019.02.034

Zhong Y, 2022, Research on the Path for Higher Vocational Education to Effectively Connect Rural E-Commerce Talent Needs Under the Rural Revitalization Strategy. Rural Economy and Science and Technology, 33(11): 279–281 + 290.

Kang M, Lu X, Gao L, 2022, Research on College Students’ Employment Intentions and Precise Employment Guidance Strategies—Taking the 2021 School of Physical Education Graduates of Ankang University as an Example. Jiangsu Science and Technology Information, 39(11): 50–55.

Li M, Chen J, (eds) 2019, A Video Innovative Development Report to Support and Promote Agriculture, People’s Daily Online Venture Capital, November 22, 2019. http://capital.people.com.cn/n1/2019/1122/c405954-31469938.html

Era of Smart Work: Douyin Platform Promotes Employment Research Report, n.d., viewed March 2024, http://nads.ruc.edu.cn/zkcg/ztyjbg/c90764ffcbd641b79e3b9e352abeee61.htm

Zhou B, Zhou M, Zeng Z, 2022, Poverty Eradication: Research on E-Commerce Live Streaming and Agricultural Assistance Models Under the Background of Rural Revitalization. Audio-Visual, 2022(02): 22–24.

Guo H, Qu J, 2020, Research on the Sustainable Development of Live Streaming to Help Farmers. People’s Forum, 2020(20): 74–76.

Research Group of the School of Labor and Human Resources, 2022, Renmin University of China, Research Report on Short Video Platforms Promoting Employment and Creating Social Value, viewed date March 2024, https://qn.uqudao.com/e356502fb3163d1a95ce9db115fcb8ff.pdf

Zeng Y, 2024, A Brief Discussion on the Training Path of Live Broadcast E-Commerce Talents in the Context of Rural Revitalization: Taking Guangdong Mechanical Technician College as an Example. Shopping Mall Modernization, 2024(05): 31–33. https://www.doi.org/10.14013/j.cnki.scxdh.2024.05.039

Jiang S, 2023, Research on the Boosting Effect of Rural E-Commerce on Rural Revitalization and its Promotion Path. Rural Studies, 2023(06): 39–46.

Li S, 2023, Research on the Implementation Path of New Media Marketing to Assist Rural Revitalization Under the “Dual Cycle” Strategy. Modern Rural Science and Technology, 2023(11): 112–114.

Zhou Y, Liang Y, 2023, Research on the Training Model of New Media Operation Talents for Secondary Vocational E-Commerce Under the Background of Rural Revitalization. Chinese Journal of Multimedia and Online Teaching (Mid-term Issue), 2023(08): 171–174.

Xiao M, Du Y, 2023, Current Status and Countermeasures of New Media Talent Training in the Context of Rural 99 Revitalization. International Public Relations, 2023(11): 49–51. https://www.doi.org/10.16645/j.cnki.cn11-5281/c.2023.11.029

Wu W, 2024, Research on the Public Welfare Communication Model of Internet Platform Enterprises in the Context of Rural Revitalization, dissertation, Shandong University.

Liang X, 2023, An Investigation Report on the Current Situation and Problems of Mashan County Media Center’s Assistance in Rural Revitalization is Needed, dissertation, Guangxi University.