Research on Urban Poster Design Methods in China—Take Taizhou Poster Design as an Example

Abstract

Urban cultural posters serve as vital tools for promoting city culture and the tourism industry, fulfilling the significant mission of enriching the visual aesthetics of citizens, and disseminating urban culture. Governments utilize various means, such as propagating policy guidelines, promoting the cultural and tourism industry, conserving cultural heritage and humanistic history, showcasing academic and cultural events, and propagating the mainstream values, to harness the potential of urban cultural posters as windows that exhibit the city’s cultural heritage and charm, thus providing both tourists and citizens with diverse visual delights. In this study, we embark on a journey through the evolution of urban cultural posters in China, focusing on the application of semiotics theory. By examining the techniques and design approaches employe in Chinese urban posters, and using Taizhou city’s poster design as a case study, we aim to uncover the essence of Chinese urban poster design. Through the analysis of gathered data, we put forth valuable suggestions for the application of techniques in Chinese urban poster design, which can serve as a guideline for other cities in their poster design efforts.