Keywords
Destination image
Guangxi
Submitted : 2023-01-29
Accepted : 2023-02-13
Published : 2023-02-28
Abstract
Rural tourism has become an important part of tourism. Rural tourism in China is developing rapidly, the development of rural tourism in Guangxi has also reached its peak. The number of rural tourism scenic spots in Guangxi has also skyrocketed, and the competition among rural tourism destinations is becoming more and more fierce. Shaping and improving destination image is an important means to enhance the competitiveness of tourist destination. A good image can not only distinguish a destination from its competitors, but also attract tourists and improve its performance. Therefore, it is of great significance study the image enhancement path of Guangxi rural tourism destination for the development of Guangxi rural tourism.
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