Keywords
Destination image
Guangxi
Submitted : 2023-01-30
Accepted : 2023-02-14
Published : 2023-03-01
Abstract
Rural tourism has become an important part of tourism. Rural tourism in China is developing rapidly, the development of rural tourism in Guangxi has also reached its peak. The number of rural tourism scenic spots in Guangxi has also skyrocketed, and the competition among rural tourism destinations is becoming more and more fierce. Shaping and improving destination image is an important means to enhance the competitiveness of tourist destination. A good image can not only distinguish a destination from its competitors, but also attract tourists and improve its performance. Therefore, it is of great significance study the image enhancement path of Guangxi rural tourism destination for the development of Guangxi rural tourism.
References
Bramwell B, Lane B, 1994, Rural Tourism and Sustainable Rural Development, Channel View Publications, Bristol.
Gannon A, 1994, Rural Tourism as a Factor in Rural Community Economic Development for Economies in Transition. Journal of Sustainable Tourism, 2(1–2): 51–60.
Bockart AJ, Metlick S, 1990, Western Tourism [Translated by Zhang J et al.], Tongji University Press, Shanghai.
Shisei T, 2016, On Some Problems of B&B Development from the Definition of Rural Tourism. Well-off Society, 2016(25): 57.
Yang X, 1992, It is Imperative to Develop “Rural Tourism”. Tourism Journal,1992(02): 38–41.
Liu D, 2006, Analysis on Rural Tourism, Agricultural Tourism and Folk Tourism. Tourism Tribune, 2006(03): 12–19.
Lin G, Shi PJ, 2006, Understanding of Rural Tourism Concepts: Based on Quantitative Analysis of 20 Rural Tourism Concepts. Development Research, 2006(06): 72–74.
Tang D, Yang J, Liu YM, 2008, Rural Tourism Intention and its Influencing Factors: Based on Survey Data of 497 Urban Tourists in Chongqing. Problems in the Agricultural Economy, 2008(12): 47–52
Hu Y, 2008, Thoughts on the Deep Development of Rural Tourism. Journal of Liaoning Administration College, 2008: 166–167.
Zhang Q, Research on the Perceived Value of Tourists in Rural Tourism Destinations from the Perspective of Experience Economy. Examination Weekly, 2017(50):49.
Huang Z, 2019, Localization of Tourism Research in China and Academic Practice of Rural Tourism. Economics and Management Science, 2019(10): 8–9.
Wan FY, 2022, The Effect of Tourists’ Value-Co-Creation Behavior on Brand Equity of Rural Tourism Destinations, dissertation, Central China Normal University.
Crompton JL, 1979, A Systems Model of the Tourist’s Destination Selection Decision Process with Particular Reference to the Role of Image and Perceived Constraints, unpublished doctoral dissertation, Texas A&M University.
Fakeye PC, Crompton JL, 1991, Image Differences Between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2): 10–16.
Kim S, Agrusa J, 2005, The Positioning of Overseas Honeymoon Destinations. Annals of Tourism Research, 32(4): 887–904.
Gartner WC, 1994, Image Formation Process. Journal of Travel & Tourism Marketing, 2(3): 191–216.
Tasci ADA, Gartner WC, Cavusgil ST, 2011, Measurement of Destination Brand Bias Using a Quasi-Experimental Design. Tourism Management, 28(6): 1529–1540.
Zhang J, 1997, A Preliminary Study on the Image Construction of Tourism Area. Journal of Tai’an Teachers College, 1997(2): 134–137.
Xie C, Huang Y, 2002, On the Participation Organization Model of Tourism destination image Planning. Tourism Tribune, 17(2): 63–67.
Deng M, Liao W, 2005, Structure and Measurement Method of Tourism Destination Image. Jiangsu Business Theory, 2005(01): 140–142.