Responsibilities and Roles of News Media in Establishment of a Harmonious Society

Abstract

Abstract: Culture serves as the soft power of national development. In China, it plays a fundamental role in establishment of socialism and building of a harmonious society. In the process of cultural propaganda, news and media industry acts as the spokesperson for the country. News media reports the principals and directions of national development to the public. Reporting of information by news media should be highly consistent with the mainstream thought of a harmonious society. Propagation of ideology and culture should instill correct value ​​and promote positive energy. As a propagandist and guide for social establishment, news media have major responsibility and their roles should not be underestimated. Relationship between news media and society harmony bases on mutual complementation and reinforcement. News media personnel should serve establishment of a harmonious society as their major responsibility and fulfill their obligations in a harmonious society.