As an excellent representative of traditional
handicrafts in West Shandong, Dongchang carving
gourd brings together economy and culture. It is not
only one of the important sources of rural social and
economic income under the background of traditional
farming, but also carries the essence of local culture.
In 2020, the COVID-19 epidemic suddenly emerged,
which seriously affected the foreign sales and cultural
activities of Liaocheng's traditional handicraft and
Dongchang carved gourd. Based on this, this paper,
from the perspective of anthropology, focuses on
the transformation of the local social structure
and cognitive mode during the epidemic period,
and on the theoretical basis of Bourdieu's tourism
reproduction theory, expounds the exploration and
practice of its reproduction. Finally, combining with
the current situation of the development demands
of traditional handicraft during the epidemic period,
the significance of its reproduction is discussed, so
that it can be continuously innovated, inherited and
developed as a folk handicraft.