Keywords
Propagation path
All media
Submitted : 2022-07-26
Accepted : 2022-08-10
Published : 2022-08-25
Abstract
Due to the emergence of new media, traditional media is in urgent need of reformation and transition. Traditional media faces many challenges in terms of reporting major news. This is because information can be disseminated and be distorted due to the presence of new media. In order to explore major news broadcast transmission path in the media environment, this article adopts the way of theoretical analysis. The present situation of development of the media industry were first analyzed. Then, the reasons of all media dissemination of major news reports were analyzed. The path of major news dissemination using all media was then suggested in order to improve the broadcast of major news reporting and complete the publicity coverage.
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