Analysis on the Communication Path of Major News Reports Through All Media
Download PDF


Major news reports
Propagation path
All media



Submitted : 2022-07-26
Accepted : 2022-08-10
Published : 2022-08-25


Due to the emergence of new media, traditional media is in urgent need of reformation and transition. Traditional media faces many challenges in terms of reporting major news. This is because information can be disseminated and be distorted due to the presence of new media. In order to explore major news broadcast transmission path in the media environment, this article adopts the way of theoretical analysis. The present situation of development of the media industry were first analyzed. Then, the reasons of all media dissemination of major news reports were analyzed. The path of major news dissemination using all media was then suggested in order to improve the broadcast of major news reporting and complete the publicity coverage.


Li Y, 2022 Research on Reporting Strategy of major Emergencies from the Perspective of Constructive Journalism: A Case study of China Eastern Airlines Crash Media Forum, 5(10): 4–8.

Zheng W, 2022, Significant Innovation Current Politics News Coverage of the Five Methods. Journal of News Propagation, 2022(10): 88–89.

Zhang Y, 2022, Planning and Presentation of Major Thematic News Reports: A Case Study of Children’s Newspapers. News and Communication 2022(09): 55–57.

Wang F, 2022, Innovation and Thinking of Major News Reports Under the Background of Media Convergence. China Municipal Newspaper People, 2022(05): 42–44.

Chen G, Shi Y, 2022, Some Experiences on the Operation of Major Theme Report: A Case Study on the Two Times of Taizhou Evening News. Media Review, 2022(04): 69–70.

Fu T, 2022, Analysis on the Application of financial media Thinking in the Planning of Major Theme Reports —Taking Zhuji News as an example. Western Radio and Television, 43(07): 209–211.

Sun J, 2022, Discussion on the role of News Planning in Major Theme Reporting. Writing & Editing, 2022(03): 21–22.

Ma Chen, Chen Xiao, 2022, Integration and Innovation of Slow Live Broadcast on News Reports of Major Themes. China Publishing, 2022(04):35–37.

Qin L, 2021, Four Kinds of Integrated News Thinking on Major Theme Publicity Innovation and Excellence Under the Background of Media Integration: A Case Study of Integrated Reporting Innovation Celebrating the Centennial of the Founding of the Party Audio-visual, 2021(12): 7–9.

Liu J, 2021, Research on the integration and communication strategies of the central and local media in major current affairs news reports. China Journal of Radio and Television, 2021(12): 108–111.

Meng K, 2021, Research on the Transformation Strategy of Local media News Production in the Era of financial Media: A Case Study of Sichuan Daily’s All Media Coverage of the Major Archaeological Discovery at Sanxingdui Site. Construction of News Culture, 2021(20): 57–58.

Li Z, 2021, Exploring the Innovation Path of Major Topics in News Reporting. News Communication, 2021(18): 88?89.

Xue H, 2021, Exploration on Video Communication of Major Theme Reports: A Case Study of Tianmu News’ Series Planning Reports on the Centennial of the Founding of the Communist Party. Media Review, 2021(08): 16–18.

He X, 2021, From the Perspective of Major Theme Reports to See the Innovation Linkage of All Media. Media Forum, 4(14): 20–21.

Feng S, 2021, Integrated Communication Path of Major Theme Reports: A Case Study of Jiyuan News Media Center. Chinese City Daily, 2021(06): 19–21.

Peng X, Peng W, 2021, Integration and Innovation Practice of Local Party Media in Major Theme Reporting—Exploration of Yichun Daily’s all media Promotion of Poverty Alleviation. Chinese City Daily, 2021(05): 53–55.

Zhang Z, Yao Y, 2021, Visual Exploration of Reporting and Communication of Major Public Events—2020 China Journalism Annual Observation Report. Journalism, 2021(01)