Analysis on the Factors Affecting Online Entrepreneurial Willingness Among College Students Based on TPB Model
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Analysis on the Factors Affecting Online Entrepreneurial Willingness Among College Students Based on TPB Model

Shaohong Chen, Lingling Dai
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[5] Jin C, Sun Y, 2020, Research on the Influencing Factors of College Students’ Entrepreneurial Intention Based on TPB Model. Journal of Shandong Business Vocational and Technical College, 20(04):90–96. https://doi.org/10.13396/j.cnki.jsict.2020.04.022
[6] Wang Y, 2012, Research on The Influencing Factors of Entrepreneurial Intention of College Students in Kunming Based on the Theory of Planned Behavior, Kunming University of Science and Technology Press, Kunming, 7–9.
[7] Ajzen I, 1991, The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes. Journal of Leisure Research, 50(2): 176–211.
[8] Brayfield AH, Crockett WH, 1955, Employee Attitudes and Employee Performance. Psychological Bulletin, 52(5): 396
[9] Malim T, 1997, Attitudes and Attitude Change, Palgrave, London, 609.
[10] Shi Y, Huang Y, Wang J, 2020, Research on the Influence of College Students’ Creativity on Entrepreneurial Intention. Technology Management Research, 40(11): 98–105.
[11] Li Y, Bai X, Mao Y, et al., 2008, Analysis of Influencing Factors of Students’ Entrepreneurial Intention Based on TPB Model. China Soft Science, 2008(05): 122–128.
[12] Shi S, Yao C, 2018, A Comparative Study on the Influencing Factors of Fujian University Students’ Entrepreneurial Intention. Higher Education Exploration, 2018(4): 65–70.
[13] Scherer RF, Adams JS, Carley S, et al., 1989, Role Model Performance Effects on Development of Entrepreneurial Career Preference 13(3): 53–72.
[14] Li G, Sun Y, Zhang B, 2017, Research on the Influencing Factors of College Students’ Entrepreneurial Intention Based on SEM Model: Empirical Data from 6 Colleges and Universities in Shandong Province. Journal of Shandong University of Finance and Economics, 2017(6): 83–90.
[15] Li Y, Lin L, 2019, Research on the Innovation and Entrepreneurship Path of College Students in Higher Vocational Colleges: Taking Shandong Commercial Vocational and Technical College as an Example. Journal of Shandong Commercial Vocational and Technical College, 2019(1): 68–70.
[16] Marques C, Santos G, Galv OA, et al., 2018, Entrepreneurship Education, Gender and Family Background as Antecedents on the Entrepreneurial Orientation of University Students. International Journal of Innovation, 10(1): 1–2.
[17] Lin G, Xiao M, Han X, 2015, An Empirical Investigation and Enlightenment of Guangxi University Students Innovative Ability Cultivation—Taking Guangxi University and Guangxi Institute of Finance and Economics as Examples. Higher Education Forum, 2015(05): 47–50.
[18] Liu J, 2017, Analysis of the Influence of Entrepreneurship Education on College Students' Entrepreneurial Intention Based on the Theory of Planned Behavior. Higher Education Exploration, 2017(05): 117–122.
[19] Gu Z, 2005, Educational Evaluation in Transformation. Shanghai Science and Technology Education Press, 76–79.
[20] Zhang X, 2018, The Foundation of College Students' Innovation and Entrepreneurship. Tsinghua University Press, Beijing, 56–63.
[21] Zhou R, 2021, A Study on the Entrepreneurial Intention of College Students in Higher Vocational Colleges in the New Era, dissertation, Wuhan Textile University." />

Keywords

Theory of planned behavior
College students
Entrepreneurial intention
Analysis

DOI

10.26689/ssr.v4i8.4256

Submitted : 2022-07-31
Accepted : 2022-08-15
Published : 2022-08-30

Abstract

College students from five private colleges and universities in Guangdong Province were selected as the research subjects. By using entrepreneurship education as a variable in the theory of planned behavior (TPB) model, a relationship model was constructed based on the influencing factors of intention of participating in online entrepreneurship among private college and university students. Then, the mechanism of entrepreneurial attitude, subjective norm, perceived behavior control, and entrepreneurial education on online entrepreneurial willingness were analyzed. Results show that the standardized path coefficients of entrepreneurial attitude, subjective norm, perceived behavior control, entrepreneurial education and online entrepreneurial intention are as follows: 0.251, 0.239, 0.163 and 0.244, respectively, showing a significant positive impact on online entrepreneurial willingness.

References

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Li N, 2013, Analysis of the Current Situation of Internet Entrepreneurship of Contemporary High School Students. Electronic Commerce, 2013(9): 80–81.

Wang Y, 2018, Research on the Influencing Factors of College Students’ Internet Entrepreneurship Intention Under the Background of "Internet+", dissertation, Central China Normal University.

Feng X, 2022, Research on the Influencing Factors of Hebei College Students’ Willingness to Return to Their Hometown to Start a Business Based on the TPB Model, dissertation, Hebei University of Economics and Business.

Jin C, Sun Y, 2020, Research on the Influencing Factors of College Students’ Entrepreneurial Intention Based on TPB Model. Journal of Shandong Business Vocational and Technical College, 20(04):90–96. https://doi.org/10.13396/j.cnki.jsict.2020.04.022

Wang Y, 2012, Research on The Influencing Factors of Entrepreneurial Intention of College Students in Kunming Based on the Theory of Planned Behavior, Kunming University of Science and Technology Press, Kunming, 7–9.

Ajzen I, 1991, The Theory of Planned Behavior, Organizational Behavior and Human Decision Processes. Journal of Leisure Research, 50(2): 176–211.

Brayfield AH, Crockett WH, 1955, Employee Attitudes and Employee Performance. Psychological Bulletin, 52(5): 396

Malim T, 1997, Attitudes and Attitude Change, Palgrave, London, 609.

Shi Y, Huang Y, Wang J, 2020, Research on the Influence of College Students’ Creativity on Entrepreneurial Intention. Technology Management Research, 40(11): 98–105.

Li Y, Bai X, Mao Y, et al., 2008, Analysis of Influencing Factors of Students’ Entrepreneurial Intention Based on TPB Model. China Soft Science, 2008(05): 122–128.

Shi S, Yao C, 2018, A Comparative Study on the Influencing Factors of Fujian University Students’ Entrepreneurial Intention. Higher Education Exploration, 2018(4): 65–70.

Scherer RF, Adams JS, Carley S, et al., 1989, Role Model Performance Effects on Development of Entrepreneurial Career Preference 13(3): 53–72.

Li G, Sun Y, Zhang B, 2017, Research on the Influencing Factors of College Students’ Entrepreneurial Intention Based on SEM Model: Empirical Data from 6 Colleges and Universities in Shandong Province. Journal of Shandong University of Finance and Economics, 2017(6): 83–90.

Li Y, Lin L, 2019, Research on the Innovation and Entrepreneurship Path of College Students in Higher Vocational Colleges: Taking Shandong Commercial Vocational and Technical College as an Example. Journal of Shandong Commercial Vocational and Technical College, 2019(1): 68–70.

Marques C, Santos G, Galv OA, et al., 2018, Entrepreneurship Education, Gender and Family Background as Antecedents on the Entrepreneurial Orientation of University Students. International Journal of Innovation, 10(1): 1–2.

Lin G, Xiao M, Han X, 2015, An Empirical Investigation and Enlightenment of Guangxi University Students Innovative Ability Cultivation—Taking Guangxi University and Guangxi Institute of Finance and Economics as Examples. Higher Education Forum, 2015(05): 47–50.

Liu J, 2017, Analysis of the Influence of Entrepreneurship Education on College Students' Entrepreneurial Intention Based on the Theory of Planned Behavior. Higher Education Exploration, 2017(05): 117–122.

Gu Z, 2005, Educational Evaluation in Transformation. Shanghai Science and Technology Education Press, 76–79.

Zhang X, 2018, The Foundation of College Students' Innovation and Entrepreneurship. Tsinghua University Press, Beijing, 56–63.

Zhou R, 2021, A Study on the Entrepreneurial Intention of College Students in Higher Vocational Colleges in the New Era, dissertation, Wuhan Textile University.