Researching the Satisfaction Degree of Shuanghui Meat Products Quality and Safety from the Perspective of Configuration

Abstract

In the social environment of the escalating consumption structure, a correct understanding of the influencing factors of meat product quality and safety satisfaction will help Shuanghui to improve consumer satisfaction more specifically. Based on the configuration perspective, this paper uses Fuzzy?Set Qualitative Comparative Analysis (fsQCA) to research the quality and safety satisfaction of Shuanghui meat products. The results show that: (1) “perceived quality and perceived value” and “perceived value and safety risk perception” have the greatest impact on the quality and safety satisfaction of meat products; (2) In the case of low expectation perception and safety supervision perception, improving consumers’ perceived quality helps to improve consumer satisfaction; (3) Safety supervision perception should be combined with other variables to improve meat product quality and safety satisfaction. The conclusion of this paper not only provides suggestions for Shuanghui enterprises to improve consumer satisfaction, but also lays a theoretical foundation for the development of meat product quality and safety satisfaction research in China.