With the social existence that is formed by historical accumulation, Chongqing’ revolutionary cultural resources are derived and condensed from three historical stages which are the new democratic revolution, the socialist construction period, and the new period of reform and opening-up. In a modern society with people as the main body, promoting the cultural and emotional identity of urban residents are extremely important for the development of the city. Therefore, integrating Chongqing’s revolutionary cultural resources, guiding Chongqing citizens’ emotional identification with local urban culture through rationality and persuasion, behavioral restraints, and the cultivation of moral awareness in persuading people are important ways to build Chongqing’s urban culture.