Mechanism Study on Emotional Economy Enabling Rural Revitalization

Abstract

As a new economic form driven by emotional value, the emotional economy is deeply integrating into rural production and daily life, injecting new development momentum into rural revitalization. From the perspective of the two-way interaction between emotional economy and rural revitalization, this paper analyzes the triple mechanism of emotional economy injecting new kinetic energy into rural revitalization and the supporting conditions provided by rural revitalization for the development of emotional economy. On this basis, this paper analyzes the practical problems faced by the development of rural emotional economy, such as the dilemma of “date flow” and “homogenization,” the shortage of operating talents, the lack of benefit sharing mechanism, the challenge of cultural authenticity and ecological security, and puts forward some countermeasures and suggestions, such as building characteristic brands based on local resources, building a collaborative education system of “internal training and external introduction,” building a benefit sharing mechanism, and establishing a standardized governance system, so as to provide reference for promoting emotional economy to better serve the overall revitalization of rural areas.