Keywords
Rural revitalization
Integration of culture and tourism
Submitted : 2026-06-15
Accepted : 2026-06-30
Published : 2026-07-15
Abstract
Against the dual backdrop of the full-scale advancement of the rural revitalization strategy and the rapid development of new media technologies, exploring ways to tell vivid stories of rural China and promote the export of agricultural products with multilingual content has become an important research topic. Based on a provincial college students’ innovation and entrepreneurship project, this paper systematically elaborates the project background, implementation process, innovative features, practical achievements, and existing deficiencies. Leveraging the advantages of 17 foreign language majors in Zhejiang Yuexiu University of Foreign Languages, the project has organized student teams proficient in various languages. Centering on rural intangible cultural heritage, cultural tourism resources, and stories behind agricultural products, the team creates and releases multilingual VLOG works and explores a sustainable operation model featuring multilingualism + new media + agriculture assistance / cultural tourism integration.
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