Keywords
Brand building
Generative AI
Immersive experience
Virtual IP
Submitted : 2026-06-15
Accepted : 2026-06-30
Published : 2026-07-15
Abstract
Digital technology has provided a new impetus for the innovative development of red tourism. Liaoning Province boasts a distinctive “Six Red Sites” brand system with abundant cultural resources, yet faces common challenges at the prefectural level, including insufficient brand recognition, homogenized visitor experiences, and limited appeal to younger demographics. Using Dalian as a case study, this paper explores how virtual reality (VR), augmented reality (AR), and generative artificial intelligence (AIGC) can systematically empower the revitalization and upgrading of red tourism brands, focusing on four key dimensions: virtual IP creation, immersive narrative reconstruction, integrated product development, and smart marketing strategies. The research concludes that the core of technological empowerment lies in transforming red culture from mere historical documentation into contemporary immersive experiences, offering forward-looking yet actionable solutions for high-quality red tourism development in Liaoning and similar regions.
References
Cui Y, 2026, The Connotation and Value of AI-driven Innovative Dissemination of Red Tourism Resources. Social Scientists, 2026(3): 83–88.
Gan AL, Wang SHH, Song X, et al., 2024, Research on a New Highly Interactive Marketing Approach for Red Tourism Based on VR and AR Technologies. Tourism and Photography, 2024(12): 46–48.
Wang CJ, Chen XZ, Liu SY, 2023, Research on the Integration Path of VR/AR-Based Red Tourism Development and Red Culture Dissemination. Green Packaging, 2023(2): 161–164.
Wut TM, Ng MLP, 2026, Virtual Reality and Augmented Reality of Tourism Research: A Review and Research Agenda. Journal of Quality Assurance in Hospitality & Tourism, 27(2): 189–215.
Shafiee Roodposhti M, Esmaeelbeigi F, 2026, From Pre-trip to Post-trip in Improving the Tourist Experience with AR and VR in Cultural Heritage Tourism. Digital Applications in Archaeology and Cultural Heritage, 2026(40): e00285.
Wang JJ, Huang ML, Shi Y, et al., 2025, Research on Marketing Strategies for Red Tourism Products Based on VR Technology. Business Exhibition Economy, 2025(21): 41–44.
Zhang R, Yang YN, 2024, Promoting the Development of Red Tourism Based on VR Motion Sensing Technology: A Case Study of the History and Culture of Liaoning’s Six Red Sites. Zhongyuan Culture and Tourism, 2024(15): 19–21.
Xie XT, Xu QL, Hong JY, et al., 2024, Application of AR and VR Technologies in the Cultural Tourism Promotion of Red Historical Buildings. Urban Architecture, 21(9): 34–38.