Technological Empowerment or Power Restructuring: AIGC and the Transformation of Micro-Drama Production

Abstract

This research discusses the application of artificial intelligence-generated content (AIGC) in the micro-drama industry, focusing on whether technological empowerment has fundamentally changed the creative mechanism. With the help of theories such as human-computer collaborative creation, media empowerment, and creative labor, the article puts forward an analytical framework that covers the three levels of technology, production, and power. The research adopts the case analysis method to examine how AIGC changes the content production process, creative subjectivity, and industrial structure. As a result, it was found that AIGC not only improved production efficiency but also reallocated resource allocation and transferred creative power from institutions to individual creators. But at the same time, its generation mechanism exacerbates the homogenization of content and weakens the subjectivity of creation. The research further points out that the micro-dramas generated by artificial intelligence will develop along two trajectories: one is the enhancement of technical control, and the other is the revival of creative value. This contradiction shows that the sustainable development of the industry depends not only on algorithm optimization, but also on the institutional arrangement to protect the subjectivity of creation. Without conscious intervention, the improvement of efficiency may come at the expense of cultural homogenization and the weakening of the author’s voice.