Keywords
Haihe river culture
Cultural and creative design
Submitted : 2026-04-25
Accepted : 2026-05-10
Published : 2026-05-25
Abstract
This paper explores the application methods and value manifestations of elements within the Tianjin Haihe River Cultural Belt in cultural and creative (C&C) design, drawing on image narrative theory. By examining the historical connotations and cultural characteristics of the Belt, alongside the current status of C&C design, it clarifies the core advantages of using C&C products as a medium for disseminating Tianjin Haihe River culture. Influenced by contemporary cultural communication, graphic and narrative design approaches have become key methods for activating regional culture and enhancing emotional connections. This paper systematically analyzes the application of image narrative theory in this context, proposing specific design strategies that combine market demand with user aesthetics. The research aims to empower C&C products to delve into the spiritual essence of the Haihe River Cultural Belt, bridge the gap between culture and users, create immersive cultural experiences, and achieve efficient dissemination and living inheritance of the culture.
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