Research on Digital Technology Empowering Rural Revitalization from the Perspective of Green Common Prosperity — A Case Study of Fuchunjiang Town

Abstract

At present, the integration of digital technology and rural revitalization is reshaping the overall pattern of rural development and has become an important support for promoting green common prosperity. Taking Fuchunjiang Town, Tonglu County, Zhejiang Province as the research object, this study analyzes the specific practices and internal logic of the town’s digital transformation around three directions — smart agriculture, intelligent manufacturing, and digital cultural tourism — through on-site visits and data collection. The research finds that Fuchunjiang Town drives overall transformation through key projects, makes up for the shortage of digital skills by enhancing teamwork and division of labor, and gradually builds an integrated development pattern of “agriculture as the foundation, industry as the efficiency driver, and cultural tourism as the vitality enhancer.” At the same time, the local area still faces dilemmas such as a low digitalization level of tourism services and insufficient refinement of environmental management in the process of promoting digitalization. In response to the above problems, this paper puts forward targeted optimization paths based on the research results. It is hoped that through this research, new ideas can be provided for digital technology to empower rural revitalization and promote the realization of green common prosperity.