Artistic Presentation and Innovative Practice of Intangible Cultural Heritage Visual Symbols in Modern Visual Design

Abstract

Visual symbols of intangible cultural heritage (ICH) are the concrete carriers of excellent traditional Chinese culture, condensing the unique aesthetic taste, handicraft wisdom, and deep cultural core of the Chinese nation. They are also indispensable cultural materials and innovative inspiration sources in the field of modern visual design. Focusing on the in-depth integration of ICH visual symbols and modern visual design, this paper systematically discusses the artistic presentation paths of ICH visual symbols in the modern design context, deeply analyzes practical problems such as the separation of craft core and distortion of cultural connotation in the current integration process, and then puts forward practical strategies with both cultural authenticity and contemporary innovation. The research aims to promote the living inheritance of ICH visual symbols, enrich the cultural heritage of modern visual design, and finally realize the two-way empowerment and coordinated development of excellent traditional Chinese culture and modern visual design.