Keywords
Feature analysis
Communication effects
Governance countermeasures
Pet protection
Submitted : 2026-03-16
Accepted : 2026-03-31
Published : 2026-04-15
Abstract
This research aims to deeply analyze the characteristics and communication effects of pet influencers, propose targeted governance strategies, and simultaneously examine their impact on pet protection. Relevant theoretical foundations and research status are systematically sorted out through the literature research method. The content analysis method is employed to analyze the social media content of pet influencers, and the case analysis method is used to select typical pet influencer cases for in-depth exploration. The study finds that pet influencers can be categorized into three types: cute pets, skill-based pets, and personality-based pets. They exhibit significant communication effects in promoting pet culture, influencing social relationships, and driving the pet economy. However, current pet influencers face problems such as uneven content quality, over-commercialization, and insufficient protection of pet rights and interests. To address these issues, it is necessary to strengthen platform supervision, improve relevant laws and regulations, and enhance the literacy of bloggers. This research provides theoretical support and practical guidance for regulating the development of pet influencers and promoting pet protection.
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