A Study on the Production and Communication Strategies of Folk Culture Content on Short-Video Platforms

Abstract

In the era of digital communication, short videos, with their advantages of fragmentation, immersion, and interactivity, have become an important medium for the inheritance and dissemination of folk culture. Based on the characteristics of short-video platforms and the intrinsic connotations of folk culture, this paper explores the significant value of folk culture dissemination on short-video platforms, clarifies the core requirements for folk culture content creation in the short-video era, and focuses on targeted strategies for content production and communication. By addressing problems such as homogenization and the weakening of cultural connotations in current folk culture short-video dissemination, this study aims to promote the living inheritance of folk culture, enhance the communicative power and social influence of traditional culture, and provide references for related research and practice.