With the increasing severity of global environmental issues, green, low-carbon, and environmental protection have become global hot topics, and the concept of green development has emerged as the times require, pursuing the coordinated unity of economic growth and environmental protection. In this context, enterprises need to establish sustainable development goals, implement the concept of green innovation, incorporate environmental protection into strategic planning, deepen the innovation of operation and management models, and enhance their comprehensive strength. This paper elaborates on the connotation of the green innovation concept, clarifies its importance for the sustainable development of enterprise economic management, and discusses four aspects: formulating green innovation development plans, comprehensively deepening technological innovation, improving the green innovation system, and increasing capital investment, aiming to construct a sustainable development mode for enterprise economic management.
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