Keywords
Educational methods
Educational effectiveness
Submitted : 2025-11-15
Accepted : 2025-11-30
Published : 2025-12-15
Abstract
This study employs the Fuzzy Analytic Hierarchy Process (FAHP) to compare the effectiveness of civic civility education programs, responding to national initiatives to enhance public literacy. An evaluation framework encompassing coverage, operability, influence, and credibility was developed to quantitatively assess four educational methods: short videos, WeChat (Weibo), online lectures (activities), and offline lectures (activities). Results indicate that short videos deliver the most effective dissemination, followed by WeChat (Weibo) and online lectures (activities), while offline lectures (activities) show relatively weaker outcomes. The study recommends integrating media resources to leverage synergistic advantages and optimize educational effectiveness, providing theoretical support and practical guidance for civic civility education research.
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