The Local Expression of Cultural and Tourism Short Dramas from the Perspective of Media Landscape: Folk Narratives Empowered by Technology and Cultural Breakthroughs

Abstract

In recent years, short dramas, as a new type of audio-visual expression medium, have seen a leapfrog growth in topic popularity and commercial value, and their leading role in the online content consumption market has continued to increase. Based on Guy Debord’s theory of media landscape, this paper explores the local expression paths of cultural and tourism short dramas. Construct local imagery from the multimodal coding of sensory geography, visual, auditory, etc. With the platformization of memory topology, analyze the media encoding logic in terms of transforming local symbols, reshape the interpretation of local values through the relationship between the memory summoning and structural reengineering of the media space, and point out that folk narratives empowered by technology are the core driving force, providing a new paradigm for the breakthrough of local culture and modern communication.