Research on the Communication Path of Network Public Opinion in the Context of New Media
Abstract
In recent years, the spread of network public opinion has gradually come into public view. Fully promoting relevant work against the backdrop of new media is conducive to an in-depth understanding of public opinion information and enhancing the ability to control such information. Currently, the dissemination of network public opinion presents new characteristics, such as improved communication efficiency and the breaking of inherent barriers in public opinion transmission. Based on these characteristics, exploring the communication paths of network public opinion in the context of new media can provide useful references for relevant practitioners to improve their public opinion management capabilities. This paper focuses on investigating and analyzing this issue, and proposes optimization paths, including improving the public opinion research and early warning mechanism, deepening the understanding of network public opinion communication paths, and constructing a complete network public opinion communication system, aiming to provide assistance for the governance and control of network public opinion.
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