Research on the Historical and Cultural Connotations and Tourism Development Strategies of the Huai’an Prefecture in Jiangsu Province

Abstract

Ancient architecture represents a vital tourism resource for travel destinations, offering visitors a dual experience of visual aesthetics and spiritual pleasure through its architectural artistry and humanistic historical connotations. Huai’an City boasts a long history of urban establishment and is rich in ancient architectural resources, including significant ancient architectural relics such as Hexia Ancient Town, the Ruins of the Water Transport Governor’s Office, Qingyan Garden, and the Huai’an Prefecture. Among them, the Huai’an Prefecture is one of the two surviving original buildings of prefectural government offices in China, imbued with rich historical and cultural connotations and significant potential for the development of ancient architectural tourism. However, compared to similar scenic spots in Huai’an City, its popularity and tourism conditions do not match, presenting issues such as a lack of synergy with related scenic spots, a single tourism product offering, and insufficient promotion and publicity. In light of this, this paper discusses the problems encountered during the development of ancient architectural tourism at the Huai’an Prefecture and proposes corresponding tourism revitalization strategies, aiming to promote the development of the ancient architectural tourism industry in Huai’an City.