Keywords
Taiyuan Ancient County
Online text analysis
Submitted : 2025-07-15
Accepted : 2025-07-30
Published : 2025-08-14
Abstract
This paper utilizes ROST Content Mining software to analyze tourist reviews of Taiyuan Ancient County from the renowned travel website Ctrip. Through extracting high-frequency words, the study conducts word frequency analysis, semantic network analysis, and sentiment analysis. Combining these findings with the actual situation of Taiyuan Ancient County, the paper further analyzes the factors influencing tourism attraction. The results indicate that tourism attraction is related to ancient city landscapes, service management, consumption structure, cultural experience, and performance activities. Based on the research conclusions, the paper proposes five suggestions for enhancing the tourism attraction of Taiyuan Ancient County, providing theoretical guidance for the upgrade and transformation of the scenic area.
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