Keywords
Public opinion
University management
Submitted : 2025-07-15
Accepted : 2025-07-30
Published : 2025-08-14
Abstract
Focusing on the ideological and political education of college students, this paper studies the characteristics and laws of college students’ participation in network public opinions in the current Internet environment from the perspective of communication science. The emergence of campus network public opinions is influenced not only by the mechanism of the Internet media platform, but also by the media literacy of college students themselves. There is a management vacuum in campus communication, which leads to the emergence of campus public opinions. In order to minimize the impact of public opinions on campus, different entities need to play an active role, understand the triggering factors and process, observe the characteristics of public opinion fermentation in universities, timely prevent and resolve risks from the origins, and ensure a healthy environment for students. Following the law of resolving public opinion, early prevention, early detection, and early resolution, educators attach great importance to the ideological and political education of college students, and maintain the clarity of the campus network environment.
References
Newig J, 2004, Public Attention, Political Action: The Example of Environmental Regulation. Rationality and Society, 2004(2): 5–6.
The Cyberspace Administration of the Central Committee, 2025, The 55th Statistical Report on the Development of the Internet in China. China Internet Network Information Center, Beijing.
Hou KK, Hou TT, Cai LL, 2021, Public Attention about COVID-19 on Social Media: An Investigation Based on Data Mining and Text Analysis. Personality and Individual Differences, 2021(175): 110701.
Ma PJ, Hu XB, 2017, Some Thoughts on Integrating the Core Socialist Values into the Construction of University Campus Culture. Studies in Ideological Education, 2017(1): 4.
People’s Daily, 2016, President of the CPC Emphasized Enhancing the Communication and Guiding Power of News and Public Opinion at the Symposium on the Party’s News and Public Opinion Work. People’s Daily Overseas Edition, February 20, 2016, 1.
Lei YJ, Bai XM, 2022, “Gaze, Consumption and Construction” — An Investigation of the “Unorganized Organizing Power” of Online Public Opinion Triggered by “Epidemiological Investigation”. Journal of International Communication, 44(11): 61–78.
Chen MJ, 2022, Research on the Guidance of College Network Public Opinion from the Perspective of Ideological and Political Education, thesis, Minnan Normal University.
Wang YQ, 2017, On the Construction of the Team of College Online Commentators Based on the Characteristics of Public Opinion. Journal of Ningbo Institute of Education, 19(5): 3.
Zhou Y, 2011, Some Thoughts on Strengthening the Guidance of College Network Public Opinion in the New Era. Studies in Ideological Education, 2011(11): 41–44.
Zhang L, 2022, Discussion on the Intervention Strategies of College Students’ Online Public Opinion. Party Building and Ideological Education in Schools, 2022(4): 82–84.
Spence M, 1973, Job Market Signaling. Quarterly Journal of Economics, 1973(3): 364.
Ma MY, Cao YZ, 2023, Research on the Cultivation of Online Public Opinion among College Students. School Party Building and Ideological Education, 2023(16): 66–69.
Wang B, 2017, Combining “Dredging” and “Blocking”, Simultaneously Implementing “Prevention” and “Control”: The Construction of the Security of Online Ideology in Universities. Journal of Hunan Institute of Socialism, 18(4): 3.
He GY, 2018, Active Governance and Passive Governance: The Value Choice of University Governance from the Perspective of Political Science. Journal of Ningbo University (Educational Science Edition), 40(2): 61–65.
Zeng P, 2021, Challenges and Optimization of the Construction of the Network Public Opinion Ecology in the Chinese Context. Studies in Ideological Education, 2021(7): 149–153.
Jing JH, Han KL, 2015, Construction of the Network Public Opinion Ecology in Colleges and Universities: From the Perspective of the Realization of Ideological and Political Education Effectiveness. Heilongjiang Researches on Higher Education, 33(2): 127–129.