Keywords
Film and television short videos
Construction of communication ethics
Submitted : 2025-07-15
Accepted : 2025-07-30
Published : 2025-08-14
Abstract
Against the backdrop of the digital age, the iterative innovation and widespread application of media technologies have provided the public with more diverse channels for information dissemination and emotional expression. As an emerging media form, short videos have rapidly become an important carrier for information dissemination and interaction, relying on their immersive experience, visual narrative, and fission-style communication methods. However, alongside the technological dividends of film and television, short videos raise ethical issues such as the proliferation of false information and deviations in value orientation. This paper analyzes the connotation and research directions of film and television short videos, as well as the existing ethical problems, and preliminarily explores the construction paths of their communication ethics from four aspects.
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