Red cultural resources play an irreplaceable role in the great rejuvenation of the Chinese nation. This paper explores the development path of red culture under the mode of “promising government+effective market.” The promising government provides a solid guarantee for the inheritance and promotion of red culture by actively formulating policies, increasing investment, strengthening protection, and taking other measures. The effective market uses the market mechanism to optimize the allocation of resources, stimulate innovation vitality, and make red culture enter the lives of all living beings in multiple forms. By analyzing the advantages and synergy between the government and the market, this paper provides a feasible path reference for the inheritance, innovation, and development of red culture.
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