Research on the Restructuring of the Visual Communication Design Curriculum System Driven by Management Principles

Abstract

Against the backdrop of accelerating global digital transformation, Visual Communication Design (VCD), as an interdisciplinary field involving creativity, technology, market dynamics, and other factors, is undergoing unprecedented change. Particularly with the rapid development of internet technology and the widespread adoption of new media, the industry demands increasingly higher comprehensive competencies from design professionals. In the modern business environment, entities like advertising agencies and internet companies place greater emphasis on user experience. Industry demand has shifted from purely aesthetic output towards strategically driven solutions. However, traditional VCD curricula predominantly emphasize skills and aesthetic cultivation, lacking systematic training in management thinking and capabilities. This gap results in graduates struggling to meet the industry’s need for versatile talent. Therefore, exploring the integration of management principles into VCD education to construct a curriculum system that cultivates both artistic aesthetic ability and strengthens management competence and practical skills is critically important. This paper conducts an in-depth analysis of current problems in VCD education, such as the disconnect between course content and industry needs, monotonous teaching methods, and insufficient practical opportunities.