Keywords
Hanfu culture
Communication channels
Submitted : 2025-04-09
Accepted : 2025-04-24
Published : 2025-05-09
Abstract
From the perspective of communication sociology, Hanfu culture is not only a revival of clothing culture but also a product of national cultural identity and social group interaction. It carries profound historical heritage and cultural connotations and influences the cognition and behavior of social groups through specific communication channels and methods. With the changes of the times, Hanfu culture faces many challenges and opportunities in the process of communication. This paper aims to deeply explore the current situation, dilemmas, and future development paths of Hanfu culture communication from the perspective of communication sociology, hoping to provide useful references for promoting the healthy communication and sustainable development of Hanfu culture.
References
Ke XT, Cheng XD, Wu XS, 2024, Research on the Digital Display and Communication of Hanfu Culture in the New Media Environment. Journalism & Communication, 2024(16): 64–66.
Guo HW, Yang Z, 2024, Research on the International Communication Strategy of Hanfu Culture from the Perspective of Cultural Confidence. Journalism & Media Studies, 2024(5): 178–180.
Zhang J, Zhang XY, An JH, et al., 2024, On the Brand Marketing and International Communication of Chinese Hanfu Culture. Liaoning Tussah Silk, 2024(1): 87–89.
Li WM, 2023, Research on Youth Culture from the Perspective of Communication Sociology: Taking Hanfu Culture as an Example. Communication & Copyright, 2023(21): 89–92.
Wang SJ, 2023, Research on the Communication of Hanfu Culture in the Context of National Rejuvenation, thesis, Chengdu University of Technology.
Xu HL, Jiang H, 2023, Promotion and Communication of Traditional Clothing Culture in the Context of International Education: Taking Hanfu Culture as an Example. West Leather, 45(9): 70–72.
Sun XY, 2023, Research on the Communication of Hanfu Culture in the New Media Environment, thesis, Nanjing University of Science and Technology.
Wang SJ, 2022, Research on the Current Situation and Strategies of Hanfu Culture Communication. West Leather, 44(24): 55–57.
Yu SH, 2022, Research on the Communication of Hanfu Culture from the Perspective of Interaction Ritual, thesis, Zhengzhou University.
Li R, 2021, On the Effective Paths of Hanfu Culture Communication in the New Media Era. Literature Education (Bottom), 2021(12): 148–149.
Xu WY, 2021, The Cross-Cultural Communication of Hanfu Culture and the Construction of National Image. Cultural Industries, 2021(14): 73–75.
Dong M, 2021, Research on the Communication Characteristics of Hanfu Culture in the New Media Era. Chinese Character Culture, 2021(4): 159–160.
Hou QQ, Wang YX, Ma ZQ, 2020, The Cultural Communication and Practice of Traditional Chinese Hanfu from the Perspective of New Media. Writer’s World, 2020(15): 195–196.
Cai LL, 2019, Analysis of the Communication Strategies of Chinese Hanfu Culture in the New Media Context. Journal of News Research, 10(10): 21–22 + 24.
Zhang H, 2018, Research on the Communication and Industrial Development Paths of Hanfu Culture under the Background of “the Belt and Road Initiative”. Science & Technology Information, 16(20): 222–223 + 225.