Objective: For the better development of Quanzhou’s tourist souvenir market, to inject fresh blood into Quanzhou’s souvenir market, to meet the needs of consumers, and to promote Quanzhou culture to the world. Methods: From the perspective of Quanzhou regional culture, an objective analysis of the Quanzhou souvenir market and the existing problems of the souvenirs was performed. Then, the design principles of Quanzhou tourist souvenirs were put forward, and the culture of Quanzhou was integrated into the design of the souvenirs. From the landscape architecture, food culture, religious culture, intangible cultural heritage, representative historical figures, and other aspects, analyze its basic characteristics, extract cultural elements, develop and design tourism souvenirs with strong Quanzhou characteristics, and promote the unique culture of Quanzhou to the world. Results: The study provided design reference and theoretical guidance for the design of Quanzhou tourist souvenirs.
Li ZR, 2008, Research on the Development of Minnan Cultural Tourism in Nan’an. Fujian Forum (Social Science Education Edition), 2008(52): 149–150.
Dong JQ, Zhang YC, Yang Y, et al., The Ancient Silk Road Stretches for a Thousand Years; The Close Ties of Kinship Reach Across Ten Thousand Miles. People’s Daily, July 2, 2014, 6.
Quanzhou Net, 2025, More than 100 Million People! Main data released 2024 Quanzhou Tourism. https://cj.sina.com.cn/articles/view/1984895831/764f1b57020016unq
Zheng XM, Fu YQ, 2012, Composition, Product Type and Development Model of Cultural Tourism Resources in Southern Fujian. Journal of Jimei University, 2012(3): 27–28.
Kita JZ, 2012, Giving Design Soul: When Modern Design Meets Traditional Craft. Publishing House of Electronics Industry, Beijing.
Zhong FL, 2007, Folkloric Communication. Shanghai Culture Publishing House, Shanghai, 144.
Kang B, 2008, Creative Design and Development of Tourist Souvenirs in Xiamen. Journal of Xiamen University of Technology, 16(4): 6–10 + 85.
Yang YS, 2017, Celebrating the 19th National Congress of the Communist Party of China and Praising China’s Cultural Heritage: Quanzhou is Full of Cultural Heritage — A Glimpse of Fujian’s Intangible Cultural Heritage (Part 2). http://www.china.com.cn/v/zhuanti/2017-09/26/content_41650020.htm