Training Strategies for Agricultural Product Online Live Streaming Sales Anchors

Abstract

Under the wave of digitalization and the popularization of the Internet, the online live broadcast of agricultural products has gradually emerged and become a new driving force to promote the sale of agricultural products. To cultivate professional livestreaming of agricultural products, this paper puts forward a series of training strategies, aiming at improving the professionalism, practical ability, and market acumen of livestreaming of agricultural products, to promote the sustainable and healthy development of agricultural products e-commerce industry, and help rural revitalization and farmers’ income increase. The online live broadcast anchors of agricultural products should be combined with the actual situation of their own live broadcast types. In daily training, the e-commerce anchors also need to have innovative thinking and learning abilities and be able to constantly try new live broadcast forms and content, as well as quickly learn new knowledge and skills. At the same time, they also need to have good psychological quality and coping ability, be able to flexibly respond to various emergencies in the process of live broadcasting, and maintain a professional image.