Research on the Teaching Reform and Ideological and Political Construction of the Customer Relationship Management Course Based on the Demand for “Integration of Industry and Education”
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Keywords

Modern service industry
Customer relationship management
Integration of industry and education
Ideological and political construction

DOI

10.26689/erd.v6i11.8941

Submitted : 2024-10-30
Accepted : 2024-11-14
Published : 2024-11-29

Abstract

This paper is based on the demand for “integration of industry and education” to research the teaching reform and ideological and political construction of the Customer Relationship Management course. Starting from the development needs of national digital economy and modern service industry, it reconstructs the comprehensive knowledge and application system of “theory-practice” in modern service industry, and reshapes the service consciousness and innovation consciousness of “educating people for the government and talents for the country.” It aims at creating a new paradigm of “industry-enterprise-school” collaborative education, with the goal of cultivating high-quality technical professionals serving national strategies, and building a new ecology of integrating industry and education into education.

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