Keywords
Customer relationship management
Integration of industry and education
Ideological and political construction
Submitted : 2024-10-30
Accepted : 2024-11-14
Published : 2024-11-29
Abstract
This paper is based on the demand for “integration of industry and education” to research the teaching reform and ideological and political construction of the Customer Relationship Management course. Starting from the development needs of national digital economy and modern service industry, it reconstructs the comprehensive knowledge and application system of “theory-practice” in modern service industry, and reshapes the service consciousness and innovation consciousness of “educating people for the government and talents for the country.” It aims at creating a new paradigm of “industry-enterprise-school” collaborative education, with the goal of cultivating high-quality technical professionals serving national strategies, and building a new ecology of integrating industry and education into education.
References
Yang X, Xiao W, 2024, An Exploration on the Practice Path of Ideological and Political Construction in Higher Vocational Colleges Guided by the Concept of Integration of Industry and Education. Journal of Shunde Vocational and Technical College, 22(2): 12–16.
Cheng D, 2019, Exploration and Practice of “Curriculum Ideological and Political” Reform in Higher Vocational Colleges from the Perspective of Industry-Education Integration. Education and Occupation, 2019(3): 72–76.
Zhang Y, Chang Y, 2024, Exploration of the Construction and Path Selection of the Deep Integration Model of Industry-Education in Universities. Journal of Contemporary Educational Research, 8(3): 62–63.
Mei L, 2021, The Interactive Symbiosis and Value Coupling of “Curriculum Ideology and Politics” + “Integration of Industry and Education” in Collaborative Education. China Vocational and Technical Education, 2021(29): 18–21 + 26.
Yang J, 2019, Research on the Teaching of Customer Service and Management of Higher Vocational Education under the Integration of Industry and Education. Time-honored Brand Marketing, 2019(5): 63–64.
Han Q, Liang C, 2023, Reform of the “Hybrid” Curriculum System Centering on Students’ Self-Development. Journal of Higher Education, 2023(9): 42–45.
Li Z, Jin H, 2024, Research on the Mode of “Ideological and Political Affairs + Specialty + Industry” with the Integration of Industry and Education in Economic and Management Majors. Journal of Jiangsu-Suzhou Commerce, 2024(7):128–132.
Chen Z, Zhu D, Xiong Q, 2022, Back to Curriculum: The Breakthrough Point of Ideological and Political Construction in Higher Vocational Curriculum. Vocational Education Forum, 38(4): 45–51.
Lin S, 2021, The Concrete Path of In-depth Development of “Curriculum Ideological and Political Construction” in Higher Vocational Colleges. Education and Occupation, 2021(11): 83–88.
Ren S, Wang Y, 2023, Research on Ideological and Political Practice Training Model in Higher Vocational Colleges under the Background of Integration of Industry and Education. Vocational Education, 22(35): 49–53.
Wang X, Rao J, Quan X, 2021, Exploration and Practice of Ideological and Political Construction of Business and Trade Courses: A Case Study of “Basic Marketing” Course. China Vocational and Technical Education, 2021(29): 22–26.
Lin M, Zheng L, 2023, Practice and Exploration of Ideological and Political Construction of Business Courses under the Background of New Business: A Case Study of “Consumer Behavior Analysis” Course. Vocational Science and Technology, 22(5): 8–13.
Zhang H, 2024, Analysis of the Reform of Ideological and Political Education in College English Curriculum from the Perspective of “Cultural Confidence.” Journal of Contemporary Educational Research, 8(2): 52–55.
Liu B, Kim J, 2021, Thoughts on Promoting Curriculum Ideological and Political Construction in Vocational Colleges. China Vocational and Technical Education, 2021(12): 105–108.