Keywords
Broadcasting and hosting art
Pluralism
Development path
Challenges and countermeasures
Submitted : 2024-08-31
Accepted : 2024-09-15
Published : 2024-09-30
Abstract
With the rapid development of new media, the traditional broadcasting and hosting art is facing unprecedented challenges and opportunities. Under this background, announcers and hosts need to adapt to the new communication environment and realize the diversified development of art forms. This paper aims to explore the diversified development path of broadcasting and hosting art from the perspective of new media.
References
Pu Z, 2024, Exploring the Path of Transformation of Traditional News Media Empowered by Digital Technology. Cradle of Journalists, 2024(7): 144–146.
Wang B, 2024, Artistic Analysis of Language in the New Era of Radio and Television Broadcasting. News Culture Construction, 2024(8): 112–114.
Wang W, 2023, Analysis on the Artistic Language of Radio and Television Host in the New Media Era. Western Radio and Television, 44(8): 193–195.
Zhang Y, 2023, Research on the Artistic Language of Broadcasting and Hosting in the Context of New Media. Reporter Observation, 2023(24): 105–107.
Zhang W, Wu W, 2024, Research on the Transformation and Development of Network Talk Show Hosts from the Perspective of New Media. Communication and Copyright, 2024(11): 43–45.
Bao Y, 2024, Precise Communication Guidance Strategy of Financial Media Center from the Perspective of New Media. Cradle of Journalists, 2024(7): 27–29.
Yang N, 2024, Discussion on the Integration of Traditional Radio and Television Media and New Media in the New Period. Cradle of Reporters, 2024(7): 93–95.
Zhang S, 2023, Analysis of the Transition Path from Radio and Television to New Media under the Background of Media Convergence. News Communication, 2023(12): 43–45.
Li H, 2023, Research on the Integration and Development of Radio, Television and New Media in the New Era. China Newspaper Industry, 2023(6): 34–35.
Wang Y, 2024, Research on the Innovation of TV News Program Hosting Style in the Era of Financial Media. Cradle of Journalists, 2024(6): 120–122.
Tian L, Wang Y, 2022, Research on the Transformation Path of TV News Program Hosts in the Era of Financial Media. News Research Guide, 13(6): 35–37.
Cao T, 2023, Discussion on the Integration and Development of Radio and Television Media and New Media in the “Internet +” Era. Internet Weekly, 2023(4): 42–44.
Ma J, 2022, On the Trend of Diversification of Announcers and Hosts—A Case Study of CCTV Hosts. World of Sound Screen, 2022(5): 24–26.
Yu N, 2021, Diversified and Integrated Development Strategy of Announcer Host. Cradle of Journalists, 2021(1): 148–149.
Wang X, Lu J, 2023, Research on Presentation Mode and Group Interaction Pattern of AI Virtual Anchors. Media Forum, 6(19): 61–63.