Promoting Decision Making and Behavioral Change: Application of Psychology and Behavioral Economics to Nudge Design
Download PDF
$currentUrl="http://$_SERVER[HTTP_HOST]$_SERVER[REQUEST_URI]"

Keywords

Nudge design
Bounded rationality theory
Cognitive behavior theory
Fun theory

DOI

10.26689/erd.v6i6.7589

Submitted : 2024-06-17
Accepted : 2024-07-02
Published : 2024-07-17

Abstract

Nudge design is a design approach that uses people’s psychological preferences and cognitive limitations to guide people to make choices. The theoretical basis of nudge design mainly comes from psychology and behavioral economics, among which limited rationality theory, cognitive behavior theory, and Fun theory are important theoretical frameworks. This paper summarizes the basic contents of these three theories and their application examples in nudge design. By analyzing the relevant cases of nudge design, the application effects of these three theories in different fields and scenarios are expounded, such as public transportation, environmental protection, health management, education and training, etc., to provide reference and enlightenment for the theory and practice of nudge design.

References

Kong Y, 2018, Research on the Legitimacy of Government Boost, thesis, Jilin University.

Ou C, 2020, Theoretical Patterns of Legal “Nudge” and Its Prospects in China, thesis, Nanjing Normal University.

Li S, 2019, Herbert Simon on Bounded Rationality and Its Non-programmed Decision Thinking, thesis, Xi’an University of Architecture and Technology.

Simon H, 1955, A Behavioral Model of Rational Choice. The Quarterly Journal of Economics, 69(1): 99–118.

Li G, 2007, Research on Investment Decision Behavior Based on Bounded Rationality, thesis, Tianjin University.

Battaglio P, Belardinelli P, Belle N, et al., 2019, Behavioral Public Administration ad fontes: A Synthesis of Research on Bounded Rationality, Cognitive Biases, and Nudging in Public Organizations. Public Administration Review, 79(3): 304–320.

Carlsson F, Gravert C, Johansson-Stenman O, et al., 2021, The Use of Green Nudges as an Environmental Policy Instrument. Review of Environmental Economics and Policy, 15(2): 1–22.

Wee S, Choong W, Low S, 2021, Can “Nudging” Play a Role to Promote Pro-environmental Behaviour?. Environmental Challenges, 2021(5): 1–13.

Mazza M, Dynan L, Siegel R, et al., 2018, Nudging Healthier Choices in a Hospital Cafeteria: Results from a Field Study. Health Promotion Practice, 19(6): 925–934.

Marcano-Olivier M, Horne P, Viktor S, et al., 2020, Using Nudges to Promote Healthy Food Choices in the School Dining Room: A Systematic Review of Previous Investigations. Journal of School Health, 90(2): 143–157.

Bandura A, 1997, Self-efficacy: Toward a Unifying Theory of Behavioral Change. Psychological Review, 84(2): 191.

Tian X, 2012, Self-efficacy of Emotion Regulation: Structure, Mechanism and Influencing Factors, thesis, Shanghai Normal University.

Zhang Q, 2020, A Study on the Correlation between English Writing Self-efficacy and Writing Achievement of Junior Middle School Students, thesis, Jilin University of Foreign Studies.

Bartle R, 1996, Hearts, Clubs, Diamonds, Spades: Players who Suit MUDs. Journal of MUD Research, 1(1): 19.

Zhou Y, Zhang T, 2019, Nudge Theory and its Application: A New Approach to Behavioral Decision Change. Journal of Finance and Economics, 2019(10): 94–103.